There is a saying that says no matter what you achieve, there is always someone out there who is better. A better house, a better job, a better partner, you name it. We live in a competitive world with everyone trying to outdo each other.
Sometimes, you need peoples help. Whether it is a personal trainer for fitness or a financial planner for your finances. Business is the same. You need someone who has been there before and can hold your hand so that your business reaches its full potential.
Most business owners are extremely busy. Managing staff, paying bills, answering the phone, talking to clients, going to meetings, the list is endless. There is always something to do. The problem with this is that you do not always get the chance to sit down and actually look at where your business is going.
Is it growing?
Is my marketing effective?
Can I implement more marketing strategies?
What is my market share?
What are my competitors doing?
Are my prices too cheap or expensive?
How do I expand?
Most of us get into a business not knowing everything and that is normal. However, a business coach will help you with all your problems and more importantly, keep you accountable. Having someone there each week watching over you makes a he difference. Otherwise, you end up procrastinating and make every excuse to put things off.
“I’m too busy; I will do some marketing next month. I’m too busy to call up clients to give me testimonials. I’m too busy to start my social media campaign”. We are all busy but having someone push you will make a massive difference to your business growth.
A business coach will see things that you won’t through their experience and the fact that they can stop, pause, assess your business without running around all day. The absolute key to your business success is to work on your business and not in it. This term is used allot these days. I don’t mean sitting at home doing nothing. Going to work is great and we all get a lot of satisfaction from it. What I mean is when you are at work, you can sit down, look at where your business can improve and implement those strategies accordingly.
Running around, answering the phones, cleaning, making deliveries is all part and parcel but if you cannot have a profitable and growing business, you will face many hurdles later on.